OP Locksmith
Australia · Home services13,093 leads across 6 Australian cities on a $2.8M+ Search programme, with core keywords converting at up to 46.8%.
Performance marketing services that bring measurable leads and sales
My performance marketing services connect your ad spend to real business results. I plan the budget, run the campaigns, fix the tracking and improve the page behind the ad, then report on cost per lead and revenue.
What are performance marketing services?
Performance marketing is paid advertising measured by what it produces: leads, sales and return on ad spend. A good service covers more than ad settings. It also covers the data the platforms learn from, the page people land on and how quickly enquiries are answered. A weakness in any one of these can waste a healthy ad budget.
What is included
Strategy and budget
I work backwards from what one customer is worth, then set a budget with the ad budget planner and break-even ROAS calculator.
Campaigns
Google Ads for people already searching, and Meta Ads to create demand, plus LinkedIn, TikTok or Snapchat where they fit.
Tracking
GA4, Google Tag Manager, Meta Pixel and Conversions API, so every decision rests on numbers you can trust.
Landing pages
I code fast, focused landing pages myself in HTML and PHP. No page builder.
Follow-up
WhatsApp, CRM and email automation, because a lead that waits goes cold.
Reporting
Looker Studio dashboards that show cost per lead and revenue, not vanity metrics.
Results from real accounts
Every figure comes from the account itself. More on the case studies page.
Julphar Dental Clinic
UAE · Dental and healthcareTook over a stagnant account and delivered 3.2× more leads on the same budget, with cost per lead down 69%.
Athulya Assisted Living
India · Senior care₹10.8M managed to a ₹71.64 cost per conversion, with 151,000+ conversions and 55% lower cost than the sister Home Care account.
Where I do this work
I run accounts in the USA, the UK, the UAE, Australia and India. New to the subject? Start with what a performance marketing specialist does.
How we work together
- Free consultation. We go through your accounts, your margins and what one customer is worth, in 45 minutes.
- Audit and plan. I find wasted spend and tracking gaps, then agree a budget and targets with you.
- Tracking first. Conversions are set up and tested before spend increases.
- Launch and learn. First leads usually arrive in one to two weeks, and a properly tuned account takes four to six.
- Scale what works. Budget moves towards the campaigns that bring in customers, not just clicks.
Who these services suit
They suit service businesses, clinics, e-commerce brands and B2B companies with a working offer and at least a modest monthly ad budget. If your budget is too small to produce useful data, I will tell you on the first call. See what performance marketing costs by country and the funnel drop-off calculator.
Common questions
What is the difference between a performance marketing agency and a consultant?
An agency gives you a team and wider capacity. An independent consultant gives you direct contact with the person doing the work. My comparison of freelancers and agencies covers when each one makes sense.
Which metrics do you report on?
Mainly cost per lead, cost per sale, return on ad spend and revenue where the data is available. Clicks and impressions only help explain why those numbers moved.
What is performance marketing?
Paid advertising judged on measurable outcomes such as leads, sales and cost per acquisition. You pay for media, and the work is steered by what each customer costs and earns.
How soon will I see results?
First leads usually arrive in one to two weeks. A properly tuned account takes four to six weeks, because the campaigns need data to learn from.
Do I keep my ad accounts?
Yes. Accounts, data, Pixel and tracking stay in your name.