OP Locksmith
Australia · Home services13,093 leads across 6 Australian cities on a $2.8M+ Search programme, with core keywords converting at up to 46.8%.
Google Ads management services
I build and manage Google Ads accounts around what your customers actually search for. You get lower wasted spend, clearer tracking and direct contact with the specialist running your account.
What Google Ads management includes
Google Ads management is the ongoing work of keeping an account profitable: choosing keywords, writing ads, setting bids, removing wasted searches and improving landing pages. Automated campaigns still need this attention, because they can only optimise for the goals and data you give them.
What I do in your account
Audit
Wasted spend, search terms, tracking gaps and landing pages. See the negative keyword audit that often pays for itself.
Structure
Campaigns by service and city, with bidding that matches intent. Start with the match type generator.
Automation with control
I use Performance Max and AI Max where they earn their place, and keep the levers that protect your budget.
Results
Search programmes I have run in three markets.
Selvam Packers & Movers
India · LogisticsRebuilt a stalled Search account and delivered 8.3× more monthly leads at 84% lower cost.
Money for Watches
UK · RetailContinuously managed Search for a UK luxury watch buyer, with 2,295+ conversions and £246K+ in managed spend.
Campaign types I manage
- Search: high-intent campaigns by service and city, including call-focused ads for urgent services
- Performance Max: with controls for brand, audience signals and creative quality
- AI Max for Search: tested carefully against your current campaigns
- Display and YouTube: used for remarketing and reach when the numbers justify them
Signs your account needs help
- Cost per lead keeps rising, as covered in why Google Ads leads cost more every quarter
- Reports show conversions, but sales do not match
- You have not reviewed search terms recently
- All your ads send people to the homepage
Before we talk, estimate your minimum spend with the Google Ads budget calculator.
Common questions
What does a Google Ads audit include?
I review account structure, search terms, conversion tracking, bidding, ads and landing pages, then list what to fix first. The first consultation is free. A full written audit is a separate paid service.
Do you charge a percentage of ad spend?
The fee is agreed before we begin and depends on the size of the work. You always pay Google directly for the ad spend.
How much should I spend on Google Ads?
Enough to buy about 30 conversions a month per campaign. My guide on Google Ads budgets shows the calculation.
Are you certified?
Yes. I hold Google Skillshop certifications in Search, Display, Analytics and Display & Video 360. They are listed on the homepage with links to verify them.
Can you take over an existing account?
Yes, and it is the work I do most. You keep the account and its history.