Keyword match type generator
Paste your keywords once. Get broad, phrase and exact versions ready to paste straight into Google Ads.
Your keywords
One keyword per line. Commas and tabs work too — paste straight from a spreadsheet.
london google ads management
google ads management near me
Ready to paste
How to use this keyword match type generator
- Paste your keywords into the list, one per line.
- Choose the match types to build, and tidy the list or add words to the front or end if you need to.
- Press Copy all and paste the result into Google Ads Editor or the keyword box.
Who it is for
For Google Ads managers building or restructuring campaigns, especially by city or suburb. Add a location to every keyword using the front or end fields.
What the three match types actually do
| Type | You write | It can show for |
|---|---|---|
| Broad | google ads management | Anything Google thinks is related — including "facebook ads help" |
| Phrase | "google ads management" | Searches that carry the same meaning, with words before or after |
| Exact | [google ads management] | That search and very close variants only |
| Negative | -free | Stops the ad showing for that word |
Where to start if the budget is small
Start with exact and phrase. They cost more per click and bring less traffic, but almost every click is someone searching for what you sell. Broad match is not bad — it is just expensive to learn on.
Once exact and phrase convert steadily and you have a negative list built from real search terms, adding broad match becomes a growth lever instead of a leak.
The negative list matters more than the match type
The words that waste the most money are almost always the same few: free,
jobs, salary, course, how to, diy,
template, cheap. Someone searching "how to do google ads" will never hire you.
Tick the negative box above, paste that list of words, and you have a starter negative list in seconds.
Google’s rules
- Maximum 80 characters per keyword.
- Maximum 10 words.
- Match type is not case sensitive — but keeping everything lowercase makes your sheets tidier.
Common questions
What are the three Google Ads match types?
Broad match, written plainly, reaches the widest range of related searches. Phrase match, in quotation marks, covers searches that include your meaning. Exact match, in square brackets, stays closest to the keyword.
Can I paste this straight into Google Ads?
Yes. Copy the output and paste it into the keyword box when you add keywords to an ad group. Google reads one keyword per line and keeps the brackets and quotes as the match type.
Should I still use broad match modifier?
It no longer exists. Google folded broad match modifier into phrase match in 2021, so the plus signs do nothing now. Use phrase match instead.
How many keywords should one ad group have?
Fewer than most people think. Five to twenty closely related keywords is plenty. If the keywords need different ad copy, they belong in different ad groups.
Does this send my keyword list anywhere?
No. Everything happens in your browser. Nothing is uploaded, stored or logged.
Want this checked on your real account?
A tool can only work with the numbers you give it. If you want someone to look at what is actually happening in your ad account, the first conversation is free.
Book a free consultationBuilt and maintained by Premkumar Ragav, an independent performance marketing specialist. Updated November 2026.